{"product_id":"bigen-semi-permanent-hair-color-plum-pl3-3oz","title":"Bigen Semi-permanent Hair Color Plum | PL3 | 3oz","description":"Bigen Semi-permanent Hair Color in Plum (PL3) delivers rich, vibrant color that lasts up to 24 shampoos. This 3oz formula is perfect for touch-ups or full coverage, blending gray hair seamlessly while conditioning as it colors. Semi-permanent means no ammonia, no peroxide mixing required—just apply and rinse. Ideal for those seeking bold plum tones with a gentle, nourishing formula that keeps hair soft and shiny between colorings.","brand":"Bigen","offers":[{"title":"Default Title","offer_id":49747533299864,"sku":"33859000976","price":4.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0726\/7365\/6984\/files\/bsp-g-pl3_1280x_0d132003-fb40-48af-bc11-a6b274c049d5.jpg?v=1787759953","url":"https:\/\/musebeautysupply.com\/products\/bigen-semi-permanent-hair-color-plum-pl3-3oz","provider":"Muse Beauty Supply","version":"1.0","type":"link"}