{"product_id":"dark-lovely-fade-resist-permanent-hair-color-382-midnight-blue","title":"Dark \u0026 Lovely Fade Resist Permanent Hair Color, 382 Midnight Blue","description":"\u003cp\u003e\u003cspan\u003eFade-Resist Rich Conditioning Color is an innovative formula that delivers vibrant, fade-resistant color and shine. This formula contains Dark and Lovely's exclusive Moisture Seal technology for double the conditioning power—especially designed to help protect relaxed and natural hair while coloring. The result is silky, shiny hair and luxurious, rich color that lasts up to 8 weeks. Packaging may vary. What you receive may not be what is reflected on-site. The Haircolor brand designed for women of color, “Nielsen ScanTrack unit sales data for US women of African descent haircolor category, latest 52 weeks ending 11.09.19.\"\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eNOURISHING COLOR:\u003c\/strong\u003e Designed to help protect relaxed and natural hair while coloring, this conditioner is infused with 3 fruit oils—shea, avocado, and olive—to provide intense nourishment from root to tip.\u003cbr\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eSHINY and SILKY:\u003c\/strong\u003e This permanent non-drip hair color with up to 100 percent gray coverage helps protect colored hair from breakage and leaves hair shiny and silky with luxurious, rich color lasts for up to 8 weeks.\u003cbr\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eVIBRANT and CONDITIONING HAIR COLOR:\u003c\/strong\u003e We make an array of hair color products from temporary to permanent and fade-resistant dyes to reviving colors, with shampoo-in, spray, and conditioning color options.\u003cbr\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eUNIQUE LOOKS:\u003c\/strong\u003e We help people of color celebrate unique looks and styles with an array of treatments, colors, and styling products for all hair types: curly, wavy, natural, relaxed, transitioning, and more.\u003cbr\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eSOFTSHEEN-CARSON:\u003c\/strong\u003e For over 110 years we have provided beauty to all consumers of African descent with our innovative, tailor-made, superior products and services specially designed for their needs.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Dark \u0026 Lovely","offers":[{"title":"Default Title","offer_id":49771672404120,"sku":"72790003820","price":6.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0726\/7365\/6984\/files\/819-ZEQZYDL._SL1500.jpg?v=1788135438","url":"https:\/\/musebeautysupply.com\/products\/dark-lovely-fade-resist-permanent-hair-color-382-midnight-blue","provider":"Muse Beauty Supply","version":"1.0","type":"link"}